Describes customer trust, UX convenience, and sales forecast. Here the site is evaluated not as program code, but as a business tool.This is the presence of information that convinces a person to click the «Buy» button.Delivery and payment: If they exist, the client is calm about logistics.Warranty and return: If this item is marked as missing — it's a critical risk. The buyer is afraid of being left with a defective product, which sharply reduces sales.Contacts: Confirm that you are a real company, not a fly-by-night site. All this affects SEO, because sites are scanned by AI.For an online store with 10,000 products, the absence of filters (by price, brand, power) is a big problem. The buyer will not scroll through hundreds of pages manually and will likely go to a competitor who has filters.Behavioral metrics - This is an assessment of how people behave on the site: Bounce Rate - The percentage of people who left immediately. 46% is a good result (up to 50-60% is considered normal).Conversion: How many visitors became buyers. Page Depth: Shows how many pages a person looks at on average. 2.6 means people don't just come and go, but study the assortment.Abandoned carts: 66% of people add a product but do not complete the purchase. This is a signal to check if the order form is too complicated or if delivery terms scare them away at the very end.Search performance forecast - Click-through rate: ..% is how often your site is clicked on in search.Top Predicted Queries: A list of queries for which the site potentially receives the most traffic.